BURGER KING to the streets with a sneaker design contest

August 27th, 2007

Once again the Magic Johnson BURGER KING® restaurants have taken their successful business pursuits to another level. The “BURGER KING® Hot Kicks” sneaker contest—the first of its kind—promises to deliver to the urban consumer an innovative and fresh take on athletic shoe design. The contest is just another way the Magic Johnson BURGER KING® restaurants are showing their support of the communities they serve.

The contest is targeted to 18-24 year old urban Americans, with particular interest in those who have a passion for sneakers and the creative capacity to come up with an original design created online.

Contest entrants can design a shoe and have it posted on the website www.bkhotkicks.com , where contestants can have friends and family vote for their design to determine “Weekly Semi-Finalists.” They will also be able to post designs on popular websites like Myspace.com and Facebook.com to increase voting. As an added bonus, voters will get FREE FOOD COUPONS, while supplies last, when they vote for their favorite sneaker. Coupons can be redeemed at all Magic Johnson BURGER KING® restaurants in Atlanta (GA), Dallas (TX), Miami (FL) and Birmingham (AL).

“This contest allows us to provide an opportunity to showcase the talent of the youth in the communities that we serve. We are very excited about the exposure that this contest will create for our youth,” said Stephanie Stanford, Field Marketing Manager for Magic Johnson BURGER KING® Restaurants.

From August 22 through October 9, 2007, eligible contestants can log onto www.bkhotkicks.com to submit their sneaker design. Two Finalists will be chosen to fly to Miami with a guest. One Grand Prize winner will receive $1000 in cash; $100 BK™ Crown Card and10 pairs of athletic sneakers courtesy of Gametime Athletics and an one-week internship opportunity at that company.

Gametime Athletics was selected to work with Magic Johnson BURGER KING® restaurants because they are undeniably the experts on street trends and sneaker design. Gametime Athletics is the first company to create team shoes for the NBA. They have worked with the Memphis Grizzlies, Minnesota Timberwolves, and Milwaukee Bucks. They understand youth and their need to be trendsetters. Everything is about customization: from shoes to food.

The contest is open to legal residents of the forty-eight (48) contiguous United States or the District of Columbia who are eighteen (18) years of age or older at the time of entry. For official rules, please go to www.bkhotkicks.com. There will be media to promote the contest in 3 of the 4 markets where Magic Johnson owns BURGER KING® restaurants: Atlanta (GA), Miami (FL), Birmingham (AL). Free Food Coupons are redeemable at Magic Johnson BURGER KING® restaurants in those markets and in Dallas (TX).